Mushrooms for All (PII): Reaching the Market
Since our initial Grow-It-Yourself (GIY) Kit launch, we have come up with a marketing strategy and explored further sales channels. From our initial low volume of sales, we learned that the inherent value of this product was not obvious to customers; we would need explain to customers the benefits of purchasing a GIY kit.
Read More..Partnership established to export high-tech spawn production method from Spain to Rwanda
Kigali Farms is the Rwandan market leader in substrate production and one of the major players in fresh oyster mushroom growing and distribution. We constantly expand our product portfolio with the Grow-It-Yourself Kit or value added mushroom products such as dried mushrooms and mushroom powder.
Read More..Mushrooms for All: Prototyping for Personal Consumption
By Graham Thompson, Kigali Farms Summer 2013 Fellow
Read More..